ART DIRECTION | PRINT | PHOTOGRAPHY | ILLUSTRATION | ANIMATION | SOCIAL MEDIA
Babes Helpin’ Babes is a women’s organization that exists to ensure female voices at Signal Theory are heard, validated, and valued. Monthly meetings, webinars and conferences challenge the entire agency to create an environment focused on equality.
To create a brand that would evoke passion and inclusivity, a diverse group of designers came together to bring BHB to life, A logo, zine, merchandise and poster series were created to spread the initiative’s message.
It continued to evolve into pop-up events, postcards, prints, photoshoots, social media and digital content.
It continued to evolve into pop-up events, postcards, prints, photoshoots, social media and digital content.
Photographers: Ashley Drewianka, Brian Yates and Jordan Haiduk
Copywriters: Carmen Hatten & Bailey Jurgens
Art Director: Jen Guimarães
Creative Director: Abby Kallenbach