ART DIRECTION | PRINT | DIGITAL | HAND-LETTERING
Brand Ambassadors are professional riders chosen that represent excellence and are advocates for horse health for Boehringer Ingelheim. Once chosen, each rider receives a brand ambassador book that states guidelines, protocols and contracts required by each ambassador, a small fold-out guide that contains quick facts and information that the ambassador can keep in ‘pocket’, and a digital form of the guide to save on their phone. Boehringer Ingelheim announces chosen ambassadors each year via postcard with each ambassadors’ names, stats and social profiles, and each ambassador receives a personal holiday card thanking them for their partnership for the following year with Boehringer Ingelheim.
Copy: Molly Gall
Art Director: Jen Guimaraes
Creative Director: Shaun Crockett