ART DIRECTION | BRANDING | INTEGRATED CAMPAIGN
After the 2018’s AAEP Equine Conference in San Francisco, CA, Boehringer Ingelheim hosted a themed after party. San Francisco is home to the famous Alcatraz prison, so after conference go-ers experienced AAEP,
they got to experience the prison up close with a personal tour. After the tour, the ‘Ultimate Breakout’ after party was held on a three-tiered boat in the San Francisco Bay. This campaign included branding, interior
and exterior signage, a bus wrap, merchandise, pull-up banners, print materials such as programs, flyers, menus and invitations, and emails.
they got to experience the prison up close with a personal tour. After the tour, the ‘Ultimate Breakout’ after party was held on a three-tiered boat in the San Francisco Bay. This campaign included branding, interior
and exterior signage, a bus wrap, merchandise, pull-up banners, print materials such as programs, flyers, menus and invitations, and emails.
Copywriter: Molly Gall
Art Director: Jen Guimarães
Creative Director: Shaun Crockett