ART DIRECTION | PRINT | DIGITAL | SOCIAL MEDIA
WF Young's product, Magic Cushion, is designed to help reduce hoof heat in an hour and also works to
relieve the uncomfortable symptoms that come with hoof concussion and trauma. For this campaign,
we wanted to show the 'impact' of when horses hit the ground, hit a turn, etc. in a more dramatic way.
This campaign included print ads, digital banners and social content. We created two versions to
target the performance and western rider audiences.
relieve the uncomfortable symptoms that come with hoof concussion and trauma. For this campaign,
we wanted to show the 'impact' of when horses hit the ground, hit a turn, etc. in a more dramatic way.
This campaign included print ads, digital banners and social content. We created two versions to
target the performance and western rider audiences.
Copywriters: Molly Gall & Staci Meyer
Art Directors: Jen Guimarães
Creative Directors: Shaun Crockett & Staci Meyer