ART DIRECTION | CAMPAIGN | 3D MODELING
The first product to combine the natural power of Manuka Honey and MicroSilver™ BG, Silver Honey Rapid Wound Repair is equine wound care that’s tough on bacteria but gentle on skin. We wanted to focus on the ingredients and make them shine. 'Pure Strength' is a 3D model made of the silver ingredient, then the manuka honey is flowed over the top of the silver to create a visually compelling typographic. This campaign included print ads, digital banners, website content, table toppers and product sheets.
Copywriters: Molly Gall & Staci Meyer
Art Directors: Jen Guimarães & Jerad Nun
Creative Directors: Shaun Crockett & Staci Meyer